Among the many spiritual deities of the Orient, the Fortune Deity, also commonly referred to as "The God Of Wealth", is a widely revered virtual figure in all strata of ethnic Chinese communities everywhere around the world.

Devotees who seek his favours will heartfully and regularly 'cultivate his benevolence'.
In doing so daily, many believe he will bestow abundant fortune upon them and, in subtle or inexplicable ways, help to eliminate any major obstacles in their lives to facilitate the attainment of the wealth they seek in their sojourn on earth.

Many will diligently prepare for his visit to their homes when he takes leave of the heavenly realms and visits the mundane world on the 5th Lunar day of the coming New Year.